AIMMS to add ODH|CPLEX to their Prescriptive Analytics Platform

11 December 2017

Harrington Park, NJ, December 11, 2017 - Optimization Direct, a leading expert in optimization software, today announced that it has formed an agreement with AIMMS to include their product, ODH|CPLEX, in the AIMMS Prescriptive Analytics Platform.

The AIMMS Prescriptive Analytics Platform is the technology of choice for operations research and analytics professionals to build and deliver solutions that improve business performance. The Platform leverages the power of mathematical optimization and modeling to provide companies with a competitive edge and quantifiable results. AIMMS has been doing this for nearly three decades, and always tries to find innovative ways to improve value for customers.

Large-scale optimization enables decision makers to evaluate scenarios in any part of the business. For example, Supply Chain organizations can use optimization for production planning & scheduling, supply chain management, sourcing, etc. As complexity and data volumes increase, the need for more powerful optimizers (so-called mathematical solvers) also increases. Optimization Direct is focusing on improving the performance of optimizers, specifically CPLEX, by offering additional mathematical 'horsepower' to solve the largest and most complex planning, scheduling and supply chain optimization problems.

"We decided to add ODH|CPLEX in our suite because the product meets the needs in specific situations where our customers require an even higher performance from CPLEX. It is a great and easy to generate value quickly." said Gertjan de Lange SVP Connecting Business & Optimization at AIMMS "We have worked very closely with Optimization Direct to get the best performance from ODH|CPLEX. Their support is superb and they allow us to set a new bar in the world of prescriptive analytics technology."

Robert Ashford of Optimization Direct adds. "We are delighted to work with AIMMS. They have an excellent range of products and a deep knowledge of their application in their chosen vertical markets. The potential for optimization is enormous; the AIMMS Prescriptive Analytics platform makes it accessible to a wide range of customers."




AIMMS is a forward-thinking software platform provider democratizing the use of prescriptive analytics so that everyone is self-enabled to make better decisions.

Visit www.aimms.com to learn more.

Press contact:
Laura van Dijken
AIMMS VP Marketing
+1 425 458 4024

About Optimization Direct

Optimization Direct Inc., co-founded by Dr. Robert Ashford, a pioneer in the field of optimization, and Dr. Alkis Vazacopoulos, a leader in the industry, markets IBM® ILOG® CPLEX Optimization Studio®, the world's leading software product for modeling and optimization.

CPLEX Optimization Studio* solves large-scale optimization problems and enables better business decisions and resulting financial benefits in areas such as supply chain management, operations, healthcare, retail, transportation, logistics and asset management. It has been applied in sectors as diverse as manufacturing, processing, distribution, retailing, transport, finance and investment.

Optimization Direct has partnered with and entered into a technology licensing and distribution agreement with IBM. By combining the founders' industry and software experience and IBM’s CPLEX Optimization Studio product with the arsenal of Optimization modeling and solving tools from IBM provides customers the most powerful capabilities in the industry.

For more information about Optimization Direct contact:
Dr. Alkis Vazacopoulos